Harvard naturalist, Dr Edward O. Wilson, coined the term biophilia to mean ‘a hypothetical human tendency to interact or be closely associated with other forms of life in nature: a desire or tendency to commune with nature’.
When we want people to understand the concept, we simply ask them to close their eyes and think of a place that makes them happy. For the vast majority, this ‘happy place’ will be outside in the woods, or close to water, perhaps on the beach, or a place with hills or mountains and amazing views.
In short, biophilia is the reason we feel better when we go for a walk. It’s more than the exercise and fresh air: it’s a fundamental need to be surrounded by nature.
Workplace designers have been aware of biophilia for many years and this awareness is the reason we see so many plants and natural colours in many of today’s offices. Significantly, research shows that these plants do not even have to be alive to be effective as long as they are realistic. Good artificial products – or even photographs – will also contribute to the wellbeing of occupiers.
Our own experience includes working with life-size wall graphics, 3D pictures made from mummified plants and moss, office farming, plant walls and understanding the benefits of different plant types. This is often combined with wood or stone surfaces to reinforce the natural ambiance. We work with a portfolio of partners so that we can configure your internal landscape to meet your branding and wellbeing objectives.
Contact us for further information.